We turn pricing into a growth lever—blending monetization strategy, analytics, and behavioral economics to unlock revenue.
Smarter Pricing. Faster Growth. Stronger Revenue
01. Founders, VCS & Accelerators
Monetization Is the Multiplier
0
%
of new users chose our recommended pricing package
– Founder, Early-Stage EdTech Company
Great products rarely fail from lack of innovation—they fail from weak monetization...
You’ve hit growth stage. Now monetize with precision, scale with confidence, and turn traction into revenue.
01
Monetization Blueprint
What to Price
We help startups identify what to charge, why, and how to structure it.
Prevent early underpricing and unlock new monetization opportunities.
Ideal for early-stage teams validating their value proposition.
02
48-Hour Pricing Diagnostic
How to Frame Price
A rapid pricing audit designed to optimize positioning, reference points, and perceived value.
Get actionable insights that drive conversion and reduce pricing friction.
Ideal for growth-stage founders preparing to scale.
03
Price Evolution Lab
When to Pivot
As startups scale, their pricing often lags behind product complexity and buyer needs.
We guide teams through structured pivots that align pricing with evolving business models.
Best for Series A+ companies or pre-expansion teams.
04
VC Portfolio Pricing Audit
Portfolio-Wide Health
We assess pricing strategies across 3–7 startups to surface missed revenue, positioning gaps, and behavioral pitfalls.
Access a prioritized roadmap of risks and optimizations.
Designed for VCs and accelerators looking to improve portfolio monetization at scale.
02. Enterprise Teams
Drive Behavioral Change at Scale
Most companies optimize features. We optimize the behavior behind revenue.
Our Alpha Behavior Transformation Model aligns your pricing, engagement, and retention with how real customers buy, engage, and stay loyal.
02. Enterprise Teams
Where Product Meets Revenue Strategy
Our work starts where product teams leave off: at the point of decision-making.
We use behavioral economics to help teams monetize better, engage smarter, and retain more.
Pricing:
- Architect models that steer users toward higher-value choices
Engagement:
- Design stickiness through behavior loops
Conversion:
- Remove friction at critical decision points
Is Your Pricing Holding You Back?
03. Case Studies
Strategy That Moves the Needle
EdTech Startup
Challenge:
Low conversion with product pivot
Solution:
Repositioned pricing tiers, introduced new pricing strategy
Result:
+90% uplift in conversions
CPG Brand
Challenge:
Purchase hesitancy among first-time customers
Solution:
Introduced premium-framed trial size and optimized site purchase flow
Result:
Increased trial conversion and upsell to full-size without relying on discounting
FinTech App
Challenge:
Low engagement
Solution:
Behavioral audit to diagnose barriers and test long-term engagement interventions
Result:
Increased clarity around product journey, stronger engagement signals, and renewed investor interest
05. Testimonial
What client say about us
04. About Us
Etinosa Agbonlahor
CEO, Decision Alpha
Built Global. Tuned for Growth.
Decision Alpha is led by Etinosa Agbonlahor, a behavioral economist with a decade of experience shaping pricing strategy, engagement, and customer behavior for global financial institutions—including Fidelity Investments and Commonwealth Bank of Australia—and venture-backed startups.
Her work has been featured in MarketWatch, Morningstar, and other leading platforms, highlighting her focus on how behavior drives financial outcomes.
Our distributed team of PhDs and MScs spans behavioral economics, data strategy, and psychology—delivering pricing and growth strategies grounded in research and built for execution.
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Got a pricing challenge or growth question? Let’s talk.
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