We turn pricing into a growth lever—blending monetization strategy, analytics, and behavioral economics to unlock revenue.
Your business is growing. Now price with clarity, scale with confidence, and unlock stronger margins.
We help businesses identify what to charge, why, and how to structure it. Prevent underpricing and unlock new monetization opportunities. Ideal for established businesses looking to grow smarter—not just harder.
A rapid pricing audit designed to optimize positioning, reference points, and perceived value.
Get actionable insights that drive conversion and reduce pricing friction.Ideal for businesses with established pricing looking to sharpen their strategy.
Adding a new product? Entering a new market? We guide ex teams through structured pricing pivots that align with evolving offerings and markets.
Best suited for businesses preparing for expansion.
Assess pricing strategies across multiple products/ portfolio companies to surface missed revenue, positioning gaps, and behavioral pitfalls.
Designed for VCs and enterprise teams looking to improve portfolio monetization at scale.
Most companies optimize features. We optimize the behavior behind revenue.
Our Alpha Behavior Transformation Model aligns your pricing, engagement, and retention with how real customers buy, engage, and stay loyal.
Our work starts where product teams leave off: at the point of decision-making.
We use behavioral economics to help teams monetize better, engage smarter, and retain more.
Is Your Pricing Holding You Back?
Decision Alpha is led by Etinosa Agbonlahor, a behavioral economist with a decade of experience shaping pricing strategy, engagement, and customer behavior for global financial institutions—including Fidelity Investments and Commonwealth Bank of Australia—and venture-backed startups.
Her work has been featured in MarketWatch, Morningstar, and other leading platforms, highlighting her focus on how behavior drives financial outcomes.
Our distributed team of PhDs and MScs spans behavioral economics, data strategy, and psychology—delivering pricing and growth strategies grounded in research and built for execution.
USA
UK
Belgium
© 2025 | All rights reserved by Decision Alpha™