Pricing is one of the biggest growth levers in any business, yet it’s still driven by guesswork far too often. In the latest episode of the CFO 4.0 Podcast, Hannah Munro is joined by Etinosa Agbonlahor, CEO at Decision Alpha, to tackle pricing head on and explain why finance leaders need to own it, not fear it. They get into what pricing really says about value, why copying competitors is risky, and how behavioural economics can be used to shape better decisions and stronger outcomes.
