Listen here. How should product leaders rethink pricing in an AI-driven world where value, speed, and automation are constantly shifting? In this podcast hosted by EY Platform Operations Lead Justin Leibow, Decision Alpha CEO Etinosa Agbonlahor speaks on behavioral economics and the future of pricing in the AI era. She explores how companies can move beyond cost-plus models, design pricing as a strategic feature, and adapt monetization strategies as AI reshapes outcomes, efficiency, and customer expectations.