Listen here:

Etinosa Agbonlahor, behavioral economist and CEO of Decision Alpha, shares how pricing is about more than numbers. She explains why understanding your value and talking to clients is key to building a profitable bookkeeping business. In this interview, you’ll learn:

•Why most bookkeepers underprice their services

•How client conversations uncover real value

•Ways to position yourself so price isn’t the only factor

To learn more about Etinosa, click here. Connect with Etinosa on LinkedIn.

Learn more about Decision Alpha. Download your free Behavioral Pricing Playbook here.